Knockd + ZoomInfo: Live Research Meets Database Coverage
ZoomInfo is excellent for static database queries. Knockd adds live research and real-time intent signals. Use both together for maximum lead coverage.
How They Work Together
ZoomInfo and Knockd serve different purposes. Use ZoomInfo for database queries, and Knockd for live research and discovering new opportunities.
| Feature | ZoomInfo | Knockd |
|---|---|---|
| Best For | Static database queries, company/contact lookups | Live research, real-time intent signals, new lead discovery |
| Data Freshness | Periodically updated database (3-6 months) | Real-time, current as of today |
| Buyer Intent Signals | Company and contact data | Active buyer signals detected through live research |
| Use Case | Finding contacts at known companies | Discovering new companies showing buying intent |
| Research Method | Database queries and filters | Autonomous AI agents researching live web |
Why Use Both Together
Database Coverage + Live Research
ZoomInfo excels at providing comprehensive company and contact databases for known accounts. Knockd complements this by researching the live web to discover new companies showing buying intent that may not yet be in databases. Together, you get both coverage and discovery.
Static Data + Real-Time Signals
Use ZoomInfo when you need to find contacts at companies you already know about. Use Knockd when you want to discover companies that are actively hiring, expanding, or showing buying signals through live web research. Both channels bring value to your pipeline.
Different Pricing Models for Different Needs
ZoomInfo's pay-per-record model works well for targeted lookups. Knockd's unlimited leads model works well for continuous discovery and research. Use the right tool for the right job—both are valuable additions to your sales stack.
Add Live Research to Your Sales Stack
Keep using ZoomInfo for database queries. Add Knockd as another channel for live research and real-time intent signals. Learn more about real-time intent data.